Search behavior is experiencing its largest tectonic shift since the inception of Google. With Perplexity, ChatGPT, and Google Gemini answering queries directly, web traffic is increasingly zero-click.
Structuring for Semantic Citation
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) require websites to structure data into verifiable semantic knowledge graphs. AI models do not index pages like crawlers; they synthesize entities, citations, and verified authority.
By establishing topical authority clusters and rigorous schema markup, Horus positions our partners as primary cited sources across generative search models.
